Login / Signup

Semantic Technology and Anthropomorphism: Exploring the Impacts of Voice Assistant Personality on User Trust, Perceived Risk, and Attitude.

Wen-Chin HsuMu-Heng Lee
Published in: J. Glob. Inf. Manag. (2023)
Keyphrases
  • perceived risk
  • user acceptance
  • negative impact
  • personality traits
  • online banking
  • subjective norm
  • user satisfaction
  • social networks
  • early stage
  • perceived usefulness
  • theory of planned behavior