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The Role of Social Media Usage and Engagement on Purchase Intentions for Fashion Brands.

Marsela Thanasi-BoçeJusuf ZeqiriSelma Kurtishi-Kastrati
Published in: Int. J. E Serv. Mob. Appl. (2022)
Keyphrases
  • social media
  • big data
  • social context
  • social networks
  • learning environment
  • functional roles
  • information systems
  • social networking
  • user generated content