Personalized Ad Recommendation Systems for Life-Time Value Optimization with Guarantees.
Georgios TheocharousPhilip S. ThomasMohammad GhavamzadehPublished in: IJCAI (2015)
Keyphrases
- recommendation systems
- user modeling
- personalized recommendation
- collaborative filtering
- web personalization
- user preferences
- personalized services
- recommender systems
- social recommendation
- web search
- e learning
- user feedback
- recommendation quality
- user model
- collaborative filtering recommendation
- collaborative filtering recommendation algorithm
- machine learning
- active learning
- expert systems
- social networks
- search engine