Identifying Sports Talents by Social Media Mining as a Marketing Instrument.
Pavlina DavchevaPublished in: SRII Global Conference (2014)
Keyphrases
- social media
- data mining
- social networks
- text mining
- data mining techniques
- social networking
- web mining
- pattern mining
- big data
- mining algorithm
- sequential patterns
- researchers and practitioners interested
- social media platforms
- information diffusion
- user generated content
- online social networks
- frequent patterns
- data mining algorithms
- itemsets
- knowledge discovery
- data mining tools
- long term
- public opinion
- social media data
- decision making
- online marketing
- information retrieval