Theorizing a Two-Sided Adoption Model for Mobile Marketing Platforms.
Xunhua GuoYannan ZhaoYan JinNan ZhangPublished in: ICIS (2010)
Keyphrases
- computational model
- mobile phone
- data sets
- conceptual model
- long term
- cost function
- management system
- maximum likelihood
- prediction model
- formal model
- network structure
- statistical model
- mathematical model
- theoretical framework
- theoretical analysis
- mobile devices
- high level
- web services
- decision making
- information systems
- data mining