Content marketing in e-commerce platforms in the internet celebrity economy.

Ruibin Geng Shichao Wang Xi Chen Danyang Song Jie Yu

Published in: Ind. Manag. Data Syst. (2020)

Keyphrases

electronic commerce
internet usage
consumer behavior
online advertising
data mining
email
bulletin board
website
social networking sites

internet users
metadata
tourism industry
internet advertising
skills needed
internet services
photo collections
social media
data mining technology

digital media
product information
rich media
small and medium enterprises
electronic business
multimedia content
online services
internet marketing
financial services

mobile internet
business transactions
web content
cross selling
customer relationship management
information technology
multimedia
file sharing
online consumer