Content marketing in e-commerce platforms in the internet celebrity economy.
Ruibin GengShichao WangXi ChenDanyang SongJie YuPublished in: Ind. Manag. Data Syst. (2020)
Keyphrases
- electronic commerce
- internet usage
- consumer behavior
- online advertising
- data mining
- bulletin board
- website
- social networking sites
- internet users
- metadata
- tourism industry
- internet advertising
- skills needed
- internet services
- photo collections
- social media
- data mining technology
- digital media
- product information
- rich media
- small and medium enterprises
- electronic business
- multimedia content
- online services
- internet marketing
- financial services
- mobile internet
- business transactions
- web content
- cross selling
- customer relationship management
- information technology
- multimedia
- file sharing
- online consumer