Competition and Fraud in Online Advertising Markets.
Bob MungamuruStephen WeisPublished in: Financial Cryptography (2008)
Keyphrases
- online advertising
- competitive market
- network effects
- double auction
- user behavior
- sponsored search
- fraud detection
- anomaly detection
- electronic commerce
- network externalities
- advertising campaigns
- long tail
- user experience
- display advertising
- internet advertising
- behavioral targeting
- expert systems
- online marketplaces
- data mining techniques
- electronic markets
- mechanism design
- contextual advertising
- information goods
- user interaction