Auto-bidding Equilibrium in ROI-Constrained Online Advertising Markets.
Juncheng LiPingzhong TangPublished in: CoRR (2022)
Keyphrases
- online advertising
- bidding strategies
- market equilibrium
- user behavior
- region of interest
- behavioral targeting
- resource allocation
- online auctions
- market participants
- test bed
- electricity markets
- market clearing
- advertising campaigns
- electronic marketplaces
- combinatorial auctions
- nash equilibrium
- trading agents
- budget constraints
- double auction
- sponsored search
- electronic commerce
- auction mechanisms
- market conditions
- user interaction
- internet advertising
- variational inequalities
- expected utility
- keywords