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A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures.

David C. SchmittleinDonald G. Morrison
Published in: Manag. Sci. (2003)
Keyphrases
  • patient data
  • decision making
  • real time
  • data mining
  • long term
  • customer relationship management
  • social media
  • information retrieval
  • website
  • data sets
  • databases
  • short and long term