Content of Corporate Web Pages as Advertising Media.
Al Farooq SalamH. Raghav RaoC. Carl PegelsPublished in: Commun. ACM (1998)
Keyphrases
- web pages
- multimedia
- web content
- unstructured information
- web documents
- textual content
- multimedia content
- dynamic content
- website
- search engine
- contextual advertising
- cross media
- multimedia data
- media rich
- media content
- dynamically generated
- information management
- case study
- digital media
- targeted advertising
- web search engines
- web resources
- geographical locations
- metadata
- html pages
- hyperlink structure
- content features
- text mining
- browsing experience
- web page classification
- google search engine
- unstructured data
- news articles
- link analysis
- web users
- web server
- news topics
- information retrieval
- web portals
- digital libraries
- plain text
- helping users
- web search
- link information
- user experience
- deep web