"Customer Reviews or Vlogger Reviews?" The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms.
Yiwu JiaHaolin FengXin WangMichelle M. AlvaradoPublished in: J. Theor. Appl. Electron. Commer. Res. (2023)
Keyphrases
- customer reviews
- cross platform
- user generated content
- online product reviews
- opinion mining
- customer satisfaction
- product features
- open source
- customer loyalty
- product reviews
- positive or negative
- software package
- electronic commerce
- social media
- user generated
- customer preferences
- business applications
- recommender systems
- automatically extracting
- sentiment analysis