Electronic Markets on Internet marketing.
Rainer AltHubert ÖsterlePublished in: Electron. Mark. (2013)
Keyphrases
- electronic markets
- internet marketing
- search engine optimization
- website
- electronic commerce
- business models
- search costs
- purchase behavior
- electronic marketplaces
- search engine
- moral hazard
- electronic business
- search engine marketing
- marketing strategies
- key factors
- online advertising
- online marketing
- internet advertising
- cross cultural
- life cycle
- case study
- web services
- real world
- technological innovations