A new reality: Fan perceptions of augmented reality readiness in sport marketing.
Chad GoebertGregory P. GreenhalghPublished in: Comput. Hum. Behav. (2020)
Keyphrases
- augmented reality
- markerless
- human computer interaction
- virtual objects
- mobile augmented reality
- mixed reality
- virtual reality
- website
- real scenes
- user interface
- multi user
- live video
- promising experimental results demonstrate
- real environment
- learning games
- head mounted display
- computer generated images
- knowledge base