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Social Media and E-mail Marketing Campaigns: Symmetry versus Convergence.
Vasile-Daniel Pavaloaia
Ionut-Daniel Anastasiei
Doina Fotache
Published in:
Symmetry (2020)
Keyphrases
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email
social media
marketing campaigns
viral marketing
social networks
social networking
search engine
online social networks
fraud detection
user generated content
text mining
social interaction
marketing strategies
social media sites