A New Look at Campaign Advertising and Political Engagement.
Jörg MatthesFranziska MarquartPublished in: Commun. Res. (2015)
Keyphrases
- advertising campaigns
- display advertising
- online advertising
- marketing campaigns
- behavioral targeting
- e government
- social media
- online marketing
- internet voting
- learning environment
- computer mediated communication
- mobile advertising
- user engagement
- driving forces
- user behavior
- website
- search advertising
- social issues
- marketing strategies
- targeted advertising
- online learning
- artificial intelligence