Impact of Offline and Online Peer Influence on Customer Purchase Behavior: An Empirical Investigation.

Ji Wu Kang Xie JingHua Xiao J. Leon Zhao

Published in: ICIS (2016)

Keyphrases

purchase behavior
social influence
online communities
sponsored search advertising
online learning
real time
social interaction
main factors
factors influencing
factors that influence
influencing factors
internet enabled
social networks
network structure
electronic markets