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Segmenting Customers from Population to Individuals: Does 1-to-1 Keep Your Customers Forever?
Tianyi Jiang
Alexander Tuzhilin
Published in:
IEEE Trans. Knowl. Data Eng. (2006)
Keyphrases
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service providers
customer service
customer satisfaction
database
neural network
customer relationship management
customer behavior
cost efficient
customer preferences
data sets
social networks
marketing strategies
business activities
software vendors