How Social Impact Affects Smartphone Brand Loyalty.

Wei-Hsi Hung Chih-Lang Tseng Chin-Fu Ho Chung-Cheng Wu

Published in: J. Comput. Inf. Syst. (2020)

Keyphrases

social norms
social networks
mobile devices
social interaction
factors affect
social media
social networking
human behavior
user generated
mobile applications
social dynamics
agent based simulation
social web
customer satisfaction
knowledge sharing
social network analysis
website
information systems