Mining Brand Perceptions from Twitter Social Networks.
Aron CulottaJennifer CutlerPublished in: Mark. Sci. (2016)
Keyphrases
- social networks
- social media
- online social networks
- social network analysis
- social networking
- community mining
- information diffusion
- micro blogging
- social relationships
- web mining
- social media streams
- sequential patterns
- information propagation
- social networking sites
- link prediction
- social web
- knowledge discovery
- mining algorithm
- data mining
- viral marketing
- social network data
- data mining techniques
- community detection
- itemsets
- online social media
- data structure
- sina weibo
- influence maximization
- social behavior
- social media data
- social activities
- social graph
- network structure
- text mining
- online communities
- social interaction
- pattern mining