Customer-adapted coupon targeting using feature selection.
Wouter BuckinxElke MoonsDirk Van den PoelGeert WetsPublished in: Expert Syst. Appl. (2004)
Keyphrases
- feature selection
- text categorization
- feature selection algorithms
- electronic commerce
- feature extraction
- mutual information
- customer service
- support vector machine
- text classification
- feature space
- irrelevant features
- model selection
- support vector
- feature weighting
- classification models
- call center
- customer satisfaction
- discriminative features
- customer behavior
- selected features
- microarray data
- information gain
- feature subset
- unsupervised learning
- feature set
- classification accuracy
- gene selection
- gene expression data
- small sample
- dimensionality reduction
- training data
- unsupervised feature selection
- conditional mutual information