Development Strategy of E-Commerce Network Marketing Based on New Media Marketing Mode.
Tingzhong WangLingli ZhuPublished in: DPTA (2019)
Keyphrases
- social media
- consumer behavior
- small and medium sized
- data mining technology
- data mining
- website
- viral marketing
- customer relationship management
- tourism industry
- electronic commerce
- customer loyalty
- financial services
- marketing strategies
- purchasing behavior
- decision making
- network structure
- cross selling
- database marketing
- long term
- peer to peer
- customer behavior
- network model
- mobile devices
- predictive modeling
- complex networks
- communication technologies
- service quality
- data mining techniques
- economic development
- marketing campaigns
- potential customers
- network traffic
- information systems
- social networks