Estimating ad group performance in sponsored search.

Dawei Yin Bin Cao Jian-Tao Sun Brian D. Davison

Published in: WSDM (2014)

Keyphrases

sponsored search
click prediction
search engine
online advertising
click through rate
computational advertising
user experience
click models
web search
search behavior
sponsored search auctions
group members
display advertising
search advertising
web search engines
search algorithm
information retrieval systems