Social presence, trust, and social commerce purchase intention: An empirical research.
Baozhou LuWeiguo FanMi ZhouPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- purchase intention
- social presence
- online shopping
- social commerce
- virtual communities
- product quality
- positive effects
- social interaction
- business models
- computer mediated
- instant messaging
- computer mediated communication
- distance learning
- online stores
- collaborative learning
- survey data
- social learning
- online learning
- cloud computing
- discussion forums
- communication tools
- social web
- process control
- customer satisfaction
- service quality
- learning community
- learning processes
- virtual world
- information systems
- website
- structural equation modeling
- distance education
- business processes
- learning goals
- life cycle
- content analysis
- data analysis
- data collection
- social networks