Analyzing the Use of Web 2.0 for Brand Awareness and Competitive Advantage: An Empirical Study in the Malaysian Hospitability Industry.
Janice Yan XinThurasamy RamayahPedro Soto-AcostaSimona PopaTeoh Ai PingPublished in: Inf. Syst. Manag. (2014)
Keyphrases
- competitive advantage
- business information
- market share
- financial services
- strategic advantage
- business environment
- fastest growing
- knowledge management
- business processes
- website
- competitive environment
- competitive intelligence
- web applications
- service quality
- world wide
- case study
- technological innovation
- customer relationship management
- web pages
- web documents
- academic community
- business intelligence
- business analytics
- databases
- xml documents
- human capital
- cloud computing
- data management
- response time