Weak Ties and Super Bowl Advertisements: Relating Network Density with Performance and Information Diffusion.

Chong Oh Tony Passey Hansaem Park

Published in: PACIS (2018)

Keyphrases

information diffusion
network structure
social networks
diffusion model
influential nodes
diffusion processes
diffusion models
diffusion process
viral marketing
community detection
information flow
heterogeneous social networks
social media
social network analysis
data mining
computer networks