Young Female Consumers' Perceptions and Purchase Intentions Towards Character Economy.
Cheih-Ying ChenPublished in: HCI (9) (2017)
Keyphrases
- online shopping
- grocery shopping
- product information
- gender differences
- age groups
- purchase intention
- online stores
- attitudes toward
- consumer behavior
- purchasing behavior
- purchase decision
- internet shopping
- statistically significant
- marketing strategies
- online retailers
- comparison shopping
- electronic commerce
- sustainable development
- positively correlated
- printed characters
- handwritten characters
- decision process
- decision making
- perceived usefulness
- low carbon
- social context
- customer satisfaction