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Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation.

Ting LiGuido BerensMaikel de Maertelaere
Published in: Int. J. Electron. Commer. (2013)
Keyphrases
  • case study
  • social media
  • knowledge management
  • information technology
  • multi channel
  • data sets
  • real world
  • social networks
  • online auctions