Intercultural Consumer Classifications in E-Commerce.
Hans BauerMarcus NeumannFrank HuberPublished in: GfKl (2004)
Keyphrases
- electronic commerce
- consumer behavior
- online stores
- product information
- customer preferences
- online shoppers
- online shopping
- virtual learning community
- human computer interaction
- collective intelligence
- electronic marketplaces
- mobile commerce
- database
- business transactions
- purchase behavior
- marketing strategies
- service quality
- online learning
- web services
- data sets