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Mystique: A Budget Pacing System for Performance Optimization in Online Advertising.
Rotem Stram
Rani Abboud
Alex Shtoff
Oren Somekh
Ariel Raviv
Yair Koren
Published in:
WWW (Companion Volume) (2024)
Keyphrases
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online advertising
user behavior
advertising campaigns
display advertising
long tail
behavioral targeting
optimization problems
optimization algorithm
semi supervised
internet advertising
optimization method
user experience