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The Study of Para-Social Interaction With E-Word-of-Mouth for Influencer Marketing by Complex Computing.
Yu-Hsi Yuan
Yi-Cheng Yeh
Chia-Huei Wu
Cheng-Yong Liu
Hsin-Hao Chen
Chien-Wen Chen
Published in:
J. Organ. End User Comput. (2022)
Keyphrases
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social interaction
social media
social networks
social systems
virtual environment
learning processes
quantitative and qualitative
social behavior
social norms
consumer behavior
online learning communities
mutual adaptation