A framework for intermediated online targeted advertising with banner ranking mechanism.

Kai Li Efosa C. Idemudia Zhangxi Lin Yang Yu

Published in: Inf. Syst. E Bus. Manag. (2012)

Keyphrases

targeted advertising
machine learning
video sequences
online learning
ranking algorithm
learning mechanism
learning algorithm
search engine
information systems
decision making
pairwise
probabilistic model
computational model
online communities