Ad-itudes: twitter users & advertising.
Andrew L. BrooksCoye CheshirePublished in: CSCW (Companion) (2012)
Keyphrases
- twitter users
- sponsored search
- advertising campaigns
- display advertising
- targeted advertising
- contextual advertising
- online advertising
- behavioral targeting
- social media
- search advertising
- search engine
- micro blogging
- social behavior
- user behavior
- social networks
- user profiles
- keywords
- social media sites
- information retrieval
- data mining