Influence of different cause-related marketing (CRM) strategies on consumer decision making.
Aleksandra FurmanDominika MaisonPublished in: KES (2020)
Keyphrases
- decision making
- customer relationship management
- data mining
- consumer behavior
- decision makers
- marketing strategies
- information processing
- neural network
- fuzzy logic
- purchase behavior
- direct marketing
- data mining technology
- optimal strategy
- decision support
- decision support system
- knowledge management
- long term
- information systems