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Analyzing sentiments in Web 2.0 social media data in Chinese: experiments on business and marketing related Chinese Web forums.
Li Fan
Yulei Zhang
Yan Dang
Hsinchun Chen
Published in:
Inf. Technol. Manag. (2013)
Keyphrases
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social media
web forums
social media data
user generated content
website
web mining
data mining
online marketing
social networks
massive amounts
search engine marketing
web pages
semantic web
web content
social media sites