Social media analytics for mining customer complaints to explore product opportunities.
Juite WangJung-Yu LaiYi-Hsuan LinPublished in: Comput. Ind. Eng. (2023)
Keyphrases
- social media
- consumer products
- big data
- customer requirements
- data mining
- product information
- transactional data
- text mining
- social networks
- life cycle
- call center
- user generated content
- customer behavior
- customer demand
- customer support
- social media platforms
- customer base
- customer service
- customer preferences
- big data analytics
- customer satisfaction
- knowledge discovery
- electronic commerce
- web mining
- learning analytics
- pattern mining
- software vendors
- product design
- mining algorithm
- online social networks
- sequential patterns
- viral marketing
- customer relationship management
- itemsets
- data management
- supply chain
- product catalogs
- internet shopping
- data analysis