Recommendation Rules - a Data Mining Tool to Enhance Business-to-Customer Communication in Web Applications.
Mikolaj MorzyPublished in: Intelligent Information Systems (2005)
Keyphrases
- web applications
- data mining tools
- data mining
- business applications
- electronic commerce
- knowledge discovery
- fuzzy association rules
- customer relationship management
- application development
- web services
- data mining techniques
- business rules
- data mining applications
- mashup
- information systems
- end users
- data mining algorithms
- data mining methods
- web application development
- association rules
- decision making
- web browser
- real world
- business intelligence
- business process
- databases
- web development
- data warehousing
- association rule mining
- mining association rules
- data integration
- information retrieval
- machine learning
- database