Towards Explainable Direct Marketing in the Telecom Industry Through Hybrid Machine Learning.
Russel PetersenOlawande J. DaramolaPublished in: ICCSA (6) (2020)
Keyphrases
- direct marketing
- marketing strategies
- machine learning
- data mining
- data mining applications
- database marketing
- customer relationship management
- life cycle
- computational intelligence
- customer satisfaction
- information extraction
- data analysis
- support systems
- case study
- knowledge discovery
- text mining
- financial services
- learning systems
- competitive advantage
- artificial intelligence
- data mining techniques
- relational databases
- databases
- decision trees
- product development
- database technology
- electronic commerce
- natural language processing