Shockvertising, Malware, and a Lack of Accountability: Exploring Consumer Risks of Virtual Reality Advertisements and Marketing Experiences.
Abraham H. MhaidliShwetha RajaramSelin FidanGina HerakovicFlorian SchaubPublished in: IEEE Secur. Priv. (2024)
Keyphrases
- virtual reality
- internet advertising
- consumer behavior
- purchase behavior
- virtual environment
- decision making
- three dimensional
- computer graphics
- online advertising
- photorealistic
- search advertising
- data mining
- interactive virtual
- virtual world
- online consumer
- virtual space
- computer animation
- virtual museum
- augmented reality
- marketing strategies
- virtual reality technology
- purchasing behavior
- multi sensory
- tangible user interface
- malware detection
- internet marketing
- direct marketing
- risk management
- multimedia
- visual data mining
- virtual training
- virtual laboratory
- online shopping
- data representation
- multi agent
- machine learning
- electronic word of mouth
- real time