Login / Signup

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives.

Ching-Hsuan YehYi-Shun WangKaili Yieh
Published in: Int. J. Inf. Manag. (2016)
Keyphrases
  • online shopping
  • purchase intention
  • real time
  • artificial intelligence
  • purchase behavior
  • image sequences
  • multi agent systems
  • mobile devices
  • electronic commerce
  • mobile applications
  • online stores
  • consumer reviews