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: a transparent solution to measure ads viewability rate in online advertising campaigns.
Patricia Callejo
Antonio Pastor
Rubén Cuevas
Ángel Cuevas
Published in:
CoNEXT (2019)
Keyphrases
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online advertising
advertising campaigns
display advertising
search advertising
user behavior
online learning
similarity measure
sponsored search
search engine
web pages
database systems
information extraction
database applications
developing countries