Segmentation of retail customers based on cluster analysis in building successful CRM.
Gaurav GuptaHimanshu AggarwalRinkle RaniPublished in: Int. J. Bus. Inf. Syst. (2016)
Keyphrases
- cluster analysis
- customer relationship management
- customer segmentation
- clustering analysis
- categorical data
- clustering method
- data mining
- clustering algorithm
- factor analysis
- data clustering
- hierarchical latent class models
- k means
- image segmentation
- customer behavior
- data analysis
- unsupervised learning
- marketing strategies
- correlation analysis
- data mining techniques
- fuzzy c means
- data mining applications
- supply chain
- partitional clustering
- customer satisfaction
- cluster validity
- data sets
- image processing
- semi supervised
- computer vision
- real world