Social Media Impact on Business: A Systematic Review.
Fatima Ahmed AlmazroueiMuhammad AlshuridehBarween Al KurdiSaid A. SalloumPublished in: AISI (2020)
Keyphrases
- systematic review
- social media
- big data
- empirical studies
- information systems
- social networks
- crisis management
- legal issues
- decision making
- business intelligence
- user generated content
- electronic commerce
- database
- social media data
- business process
- business processes
- online marketing
- internet enabled
- process oriented
- business environment
- business rules
- social networking
- knowledge management
- end users
- data mining
- real world