A Framework of Web Analytics - Deploying the Emergent Knowledge of Customers to Leverage Competitive Advantage.
Claudio Luis Cruz de OliveiraFernando José Barbin LaurindoPublished in: ICE-B (2011)
Keyphrases
- competitive advantage
- customer relationship management
- knowledge management
- business information
- website
- knowledge base
- knowledge discovery
- conceptual framework
- competitive environment
- financial services
- expert systems
- social media
- database
- business processes
- data mining techniques
- learning analytics
- business intelligence
- knowledge representation
- case study
- web pages