Using Social Media for Word-of-Mouth Marketing.
Nagendra KumarYash ChandaranaAnand KonjengbamManish SinghPublished in: CoRR (2019)
Keyphrases
- social media
- social networks
- social networking
- social media platforms
- online consumer
- user generated content
- online forums
- social interaction
- viral marketing
- big data
- online social networks
- online communities
- data management
- electronic commerce
- website
- decision making
- social networking sites
- crisis management
- social activities
- social media data
- information retrieval
- data sets