Revealing the efficiency of information diffusion in online social networks of microblog.
Yong LiMengjiong QianDepeng JinPan HuiAthanasios V. VasilakosPublished in: Inf. Sci. (2015)
Keyphrases
- online social networks
- social networks
- information diffusion
- social media
- viral marketing
- network structure
- social networking
- diffusion models
- social relationships
- diffusion model
- social network analysis
- online communities
- influence propagation
- social influence
- online social
- influence maximization
- information propagation
- community detection
- social relations
- social media sites
- social ties
- user activity
- image sequences
- social networking sites
- community structure
- social graph
- complex networks
- random walk
- social graphs