Clickstream Warehousing für e-CRM: Neue Herausforderungen an die Datenhaltung?

Ralf Schaarschmidt Jan Nowitzky Jens Lufter

Published in: Wirtschaftsinformatik (2001)

Keyphrases

customer relationship management
data warehousing
data mining applications
data warehouse
marketing strategies
usage patterns
web usage mining
real time
business intelligence
relationship management
data sets
objective function
relational databases
web data
web usage