Betrayed by Your Ads! - Reconstructing User Profiles from Targeted Ads.
Claude CastellucciaMohamed Ali KâafarMinh-Dung TranPublished in: Privacy Enhancing Technologies (2012)
Keyphrases
- user profiles
- information filtering
- user profiling
- user interests
- online advertising
- recommender systems
- user modeling
- user preferences
- collaborative filtering
- web mining
- keywords
- user feedback
- sponsored search
- user model
- personalized search
- search engine
- providing personalized
- web pages
- news items
- personalized web search