Sponsored search auction without bias.
ChenKun TsungHann-Jang HoSing-Ling LeePublished in: ICEC (2012)
Keyphrases
- sponsored search
- sponsored search auctions
- sponsored search advertising
- click prediction
- budget constraints
- search engine
- online advertising
- click through rate
- search advertising
- auction mechanisms
- click models
- user experience
- computational advertising
- web search
- combinatorial auctions
- user behavior
- display advertising