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Virtual travel communities and customer loyalty: Customer purchase involvement and web site design.
Manuel J. Sánchez-Franco
Francisco Javier Rondan-Cataluña
Published in:
Electron. Commer. Res. Appl. (2010)
Keyphrases
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potential customers
website
customer loyalty
marketing strategies
design process
electronic commerce
user interface
customer satisfaction
website design
databases
web pages
conceptual model
ultimate goal
purchase behavior