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The Understanding of Building Trust Model on Smartphone Application: Focusing on Users' Motivation.

Hun ChoiYoo-Jung ChoiKi-Mun Kim
Published in: ICITCS (2011)
Keyphrases
  • trust model
  • daily life
  • end users
  • user centric
  • trust management
  • situation aware
  • user interface
  • recommender systems
  • user interaction
  • mobile applications
  • machine learning
  • trust aware